By Giulia, Founder & Designer

I moved from Turin, a town in north Italy, to London on my own — without knowing the language or a clear plan, only the belief that new beginnings could lead somewhere meaningful.

My first year as an au pair taught me resilience and how to find my footing in an unfamiliar world. Later, working in finance for some of London’s leading luxury brands gave me structure, clarity and the discipline to save intentionally. Those savings became the starting point for Amor Proprio.

The name means self-love, and for me it also means self-trust — creating something that reflects my roots and my way of seeing beauty.

Amor Proprio is more than jewellery. It reflects growth, identity and the simple power of believing in yourself.

I hope each piece helps others feel seen, supported and connected to their own journey.